Solopreneurs: Are the Details Getting You Down?
Where do I start? When launching a product, program, service, or new business everything has to be done. Right? A little overwhelming? Right? I know. It is important to keep focused on the part of your business that makes everything flow... marketing. When you are sharing the benefits and solutions you have for people, that is where we truly make the largest difference. Then why do we so often put it last on the list?
We do what we know. We know how to set up a workshop, a cooking class, create a pretty cover, or invoice clients. Our mind pulls us back to "easy". Here are a few simple points to get the right things done while not spending all your time on the tiny details.
1. Share first. Create Second. I know this feels backwards, but what is the point of spending hours, months, and energy creating something that does not yet have an audience? Yes, you should have an outline, a time frame, and a vision, but let go of the details like the space or the delivery or the HOW. When you get people investing in your services the how will reveal itself and everything you need, will appear. It will.
2. Focus on direct relationship marketing if you are looking for more cash flow. There is a lot we could be doing like tweaking our sites, adding more elements of social media, finishing our book, etc. BUT if you need to increase your revenue quickly, ONLY focus on the marketing that will have direct results in income. (Having intro sessions, speaking at events, emailing/contacting joint ventures, following up with clients from the past, and re-connecting with people that have shown an interest in your services.)
3. Do not do it alone. Get help or support. If you are wondering why you are not making enough or have enough clients yet and you are doing everything yourself, that is one big AH-ha! I recommend you outsource some of the day-to-day administrative tasks to a virtual assitant. The details are all a distraction! Delegate them!
4. Stop, breathe, and believe. We usually get fixated on details because it is easier than marketing. Yep. See... I know the truth! When you cannot seem to get out of the planning process stop, take a breath, and ask yourself what are you avoiding? What is the fear? Check in with a buddy or a coach to burst through that belief!
5. Help More People. The perfect color, location, program, or detail does not help more people. It is important to make your services and offerings first class, organized, and professional, but these details are not what change people's lives. The moment when they invest in themselves is where your client begins to change and shift. Work towards that moment and the delivery of your work will be automatic. I know you... you would never not deliver, follow through, or help someone. Help More People. You do that through marketing and sharing your services not through the details.
Go out and make a difference through reaching people every day. It will help more people and make you more money. THAT is a detail that matters!
Suzanne Evans is best known as the 'action expert' and has coached hundreds of solopreneurs to model her multiple six figure business. Learn how you can help more people, make more money and have more fun doing what you love by signing up for your free copy of the 5-Part Mini-Course 'Awakening Your Authentic Entrepreneur' at http://www.helpmorepeople.com
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